market analysis & customer data

Our marketing services provide you with current customer data as well as market information and also help you to identify customer potential with our analyses.

We optimize your customer management and identify sales potential

Do you thoroughly know your markets and target groups? And do you know which customer relationships are particularly profitable? Up-to-date customer and market information is crucial if you want to plan your marketing and sales activities in a target-oriented manner and ensure your company's long-term success. Because only those business owners who understand their markets and position themselves correctly - especially in industries where competition is fierce - can exploit their sales potential.

This includes measures such as the retention of valuable customers and the acquisition of attractive new customers. Well-maintained customer data and information on suitable target groups is an important prerequisite for this. We support you with our comprehensive marketing data and analyses to show you potential in your customer base, define your target groups and identify possible new customers. In addition, we ensure that your database is always up to date.

Whatever your situation - we have the right solution


Analysing markets & locations

Would you like to know what position your business owner occupies in the markets relevant to you and how high your market penetration is? We evaluate your customer data and market potential with a market analysis. Are you looking for new locations for your business? We evaluate existing and plan new branches with a location analysis with regard to competitive factors, earnings potential, infrastructure and proximity to potential customers with purchasing power.


Identify target groups and customers

Are you looking for new customers with potential or would you like to find valuable customers? We can carry out a target group analysis and enrich your data with industry code, company size and other relevant characteristics. Would you like to know what characterizes your best customers and how much potential there is in your customer portfolio? Let Creditreform identify target groups that match the profile of your best customers and uncover the specific needs of your customers and market segments.

The advantages of our marketing services

  • Highest quality standards with regard to the data we research and make available.

  • Exact target group determination through intelligent analysis methods and comprehensive address management.

  • Always up-to-date through continuous maintenance of customer data.

  • Cost savings in marketing and sales, as customers are addressed specifically and retained in the long term.

  • one-stop information, from data maintenance to the provision of marketing data and analyses


Our solutions for you and your business

With our marketing services we would like to show you the opportunities and risks, so that you can use your marketing and sales measures effectively. We help you to assess your potential in the market, find suitable locations for your company or filter out customer segments that can be inspired by your products or services. Crucial to all activities is the corresponding data, which should always be up-to-date so that your company's own customer management is as efficient as possible. To achieve this, we examine your customer database closely and ensure optimisation. We also highlight which customer relationships are associated with risk and which offer great potential. That means, we always adapt our services to your very personal needs.

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